Time is critical. Time costs money and resources that could be used on other initiatives. Sometimes it's important to communicate a message quickly while spending as little time as possible creating assets to communicate that message. These GIFs were made in hopes of attracting new franchisees to Tiger-Rocks network of academies. I was tasked with coming up with a few motion graphic options and slogans to effectively accomplish this goal. I used readable type with clean and sturdy construction, contrasting colors, and occasionally photographs to convey the message quickly and cleanly. For me, it was fun to experiment with the timing of each word and blend the transitions..