This is a random afternoon project that doesn't take itself too seriously. I feel like many designers are aware of the 'Lemon.' ad from the age of the Mad Men. It's simple, iconic, and best of all, witty. When scrolling through a stock photo site, I stumbled upon a gorgeous photo of a lemon and couldn't help but transform it into VW. This project is a short record of that photoshopping adventure.
Lemon.
This is a random afternoon project that doesn't take itself too seriously. I feel like many designers are aware of the 'Lemon.' ad from the age of the Mad Men. It's simple, iconic, and best of all, witty. When scrolling through a stock photo site, I stumbled upon a gorgeous photo of a lemon and couldn't help but transform it into VW. This project is a short record of that photoshopping adventure.